On November 28, 2025, students from the Faculty of Business Administration – Marketing, Nam Can Tho University, took part in a meaningful field trip to the MISA Building, one of Vietnam’s leading technology enterprises. The visit not only broadened their practical knowledge but also provided valuable insights into how Marketing operates within a digital business environment.

Nam Can Tho University consistently prioritizes enhancing training quality by creating opportunities for students to engage in real-world learning experiences. With the aim of connecting classroom knowledge to practical application, the Faculty of Business Administration - Marketing collaborated with MISA Corporation to organize this field trip, helping students gain a deeper understanding of the company’s software ecosystem, operational model, and marketing strategies as a representative technology-driven enterprise.

MISA Building

At MISA’s headquarters, students were warmly and professionally welcomed by the company’s staff. The delegation was introduced to an overview of the company’s establishment, development journey, and its “Make in Vietnam” mission - the foundation that has shaped MISA into a leading technology brand in the field of management software solutions.

 Students with MISA experts

A highlight of the visit was the in-depth sharing session delivered by MISA’s Marketing experts, covering topics such as:

• Digital branding strategies in the technology sector
• Processes for implementing Content Marketing and Digital Marketing
• CRM applications and the use of data technology in customer care
• Notable communication campaigns and practical lessons learned

These insights helped students clearly understand how businesses apply Marketing theories in a digitalized environment, where speed, data, and creativity play pivotal roles. 

Students exchanging with experts

In addition to the sharing session, students also had the opportunity to tour various departments and working areas within the company. They visited key divisions such as:

• The Marketing Department - responsible for developing communication strategies and brand identity
• The Sales Department - directly involved in customer care and support
• The R&D Department - the center for researching and developing software products
• The open-office workspace designed with a modern and creative layout

At each department, MISA staff provided students with detailed explanations about workflow processes and how Marketing is applied in various real-world activities.

In addition to the tour, students also had the opportunity to:

• Directly experience the MISA AMIS software and explore the company’s latest technological solutions
• Participate in a professional Q&A session with the Marketing team
• Take commemorative photos in MISA’s modern technology workspace
• Join interactive minigames and receive adorable gifts from the company

Students engaging in group activities

These activities made the field trip lively, highly interactive, and full of positive energy for the students.

Many students shared that the visit helped them:

• Clearly understand the connection between Marketing theory and real-world practice in a digital environment
• Gain accurate awareness of professional expectations in the Marketing field
• Identify clearer academic goals and future career development directions
• Develop stronger interest in Digital Marketing, Branding, CRM, and Tech Marketing

Additionally, the trip provided an opportunity for students to strengthen essential soft skills such as communication, observation, and teamwork-key factors for success in any business environment.

Closing moments of the visit

MISA highly appreciated the enthusiasm and eagerness to learn demonstrated by students from the Faculty of Business Administration - Marketing, and expressed interest in expanding collaboration through future programs such as company visits, internships, and recruitment of young, high-potential Marketing talents.

The field trip to the MISA Building concluded successfully, providing students of the Faculty of Business Administration - Marketing with valuable knowledge, practical experience, and meaningful inspiration—helping them build a solid foundation as they prepare for their future careers.