Making its debut for the very first time, Marketing Launchpad 2025 immediately created a buzz within the Faculty of Business Administration. Far exceeding expectations of a mere experimental playground, the competition showcased the boundless potential of students and officially laid the foundation for a series of high-quality annual academic events organized by the Faculty.

As a “newcomer” in the lineup of academic activities, Marketing Launchpad 2025 was launched with the mission of uncovering hidden talents. Despite being its inaugural season, the competition attracted an impressive level of interest and participation.

The atmosphere at the Final Round clearly proved that students of the Faculty of Business Administration – Marketing had been waiting for a truly “hands-on” professional arena like this for a long time. The meticulous organization, along with the high quality of the competition entries, dispelled all doubts about what might have been considered a still-nascent inaugural season.

The judging panel—comprising lecturers and invited industry experts—could not hide their surprise at the contestants’ mindset as they engaged with this competition format for the very first time.

• A professional, industry-oriented mindset from the outset: Instead of the overly imaginative yet impractical ideas often seen in new competitions, this year’s teams demonstrated remarkably rigorous market research. They effectively used data to identify and justify customer pain points.
• Strong sensitivity to emerging trends: Even without reference materials from previous seasons, students confidently shaped their own approaches by keeping pace with current trends—from AI marketing and short-form video content to gamification strategies.
• High feasibility: The standout highlight of Season 1 was its strong “actionable” nature. Many proposals were assessed as readily applicable to real-world small and medium-sized enterprises (SMEs), rather than remaining theoretical concepts on paper.

The championship title of a debut season always carries special historical significance—and that honor was claimed by Team Chạm Insight.

With their project “Following the Cocoa Bean: A Journey from the Roots”, the team fully convinced the judging panel through its originality, compelling marketing logic, and well-structured strategic thinking. By becoming the first-ever champions of Marketing Launchpad, Chạm Insight has officially etched their name onto the competition’s hall of fame, setting a high benchmark for future seasons to aspire to.

In addition, congratulations are extended to the other outstanding teams of the competition:

• Second Prize: Team Phi vụ tỷ đô
• Joint Third Prize: Team Vigor Shrimp and Team Thập Nhất Vị
• Consolation Prizes: Team Thốt Nốt An Giang, Team Thụy Bình, Team I Care Team, and Team Vicxury

SPECIAL AWARDS

• Best Exhibition Booth: Team 11 o'clock – Product from Duy Đức Hưng Enterprise
• Best Presenter: Team Phi vụ tỷ đô
• Most Impressive Presenter: Team Chạm Insight
• Most Inspirational Storytelling Presenter: Team Vigor Shrimp

Marketing Launchpad 2025 has come to a close, but it has opened a new chapter in the Faculty’s training activities. The success of Season 1 is a strong affirmation that our students are fully capable of competing on equal footing in the creative industry.

See you at Marketing Launchpad 2026 — where we will continue writing the story built on the solid foundation established today!