On the morning of May 10, 2025, at Nam Can Tho University, the workshop titled “Mindset & AI Applications in Modern Marketing” took place in a vibrant and energetic atmosphere. The event attracted a large number of students from the Economics, Communication, and Marketing departments, along with lecturers and faculty members specializing in these fields.

This workshop served as a valuable platform for students to gain deeper insights into how artificial intelligence (AI) is transforming the marketing landscape. As the world rapidly transitions into the digital era, the ability to understand and effectively apply AI tools is becoming increasingly crucial for future marketers.

Two distinguished guest speakers were invited to lead the session:

• Ms. Nguyen Thi Le Hien – Marketing expert
• Mr. Le Thai Ngoc – Media and marketing communications specialist

Together, they delivered a series of engaging presentations and practical activities covering:

• Updated knowledge on marketing mindset in the AI era – helping students reframe how they approach marketing in a world driven by automation, data, and intelligent systems.
• Hands-on practice with real-world AI tools such as GenAI, ChatGPT, Canva AI, Copilot, and more – equipping students with the confidence to use these platforms in everyday marketing scenarios.
• Open discussions and experience sharing – where students had the opportunity to interact directly with the experts, ask questions, and gain insights into career paths and industry challenges.

Beyond passive learning, students were encouraged to actively participate through interactive activities, live demonstrations, and a mini-game that challenged them to apply AI tools creatively. Many lucky participants walked away with attractive gifts from the organizing team.

More than just a learning session, the workshop inspired a spirit of curiosity, adaptability, and innovation. It emphasized the importance of embracing technology not as a threat, but as a partner in shaping the future of marketing.

With events like this, Nam Can Tho University reaffirms its mission of preparing students to thrive in a fast-changing digital world—where AI is not just a trend, but a key to staying competitive in the marketing industry.